This Means More - Illustrated Matchday Graphics for Liverpool FC
Last season I was fortunate enough to embark on a project with Liverpool FC based around their This Means More campaign. From Dec 2018, I collaborated with LFC with the aim of providing them with a matchday graphic that they could post across their social media channels for specifc games that reinforced the This Means More message to the fanbase. Due to the success of the project, I was invited back for the 2019/20 season to do it all over again, but this time the brief was to cover every league and european cup game.
The idea is simple. I commission LFC supporting artists from around the world on a weekly basis. I draw up a brief based on the upcoming match and then either design it myself or pick from one of the 6 different artists Ive got on board to take part in the project. They are Scott McRoy (England), Dan Leydon (Ireland), Phil Galloway (England), Wiskie (Indonesia), Matic Marin (Slovakia) and Ivan de Rio Adaya (Mexico). They are all superb artists in their own right, fanatical about LFC and offer a wide range of styles which keeps the project fresh and exciting. I work closely with the social team at LFC to ensure that the messaging and visuals are on point. Managing the project and commissioning the artists has enabled me to keep a sense of consistency across the project and Ive really enjoyed art directing others.
More graphics will be added below as the season progresses. Check out my twitter thread here for artist details and notes on each design.