This Means More for Liverpool FC
This Means More is Liverpool Football Clubs mission statement for the 2018/19 season. We were approached by the club to create a project that would be shared online with the aim of promoting the messages of the This Means More campaign in a way that would relate to their worldwide fan base. Working closely with the social media team at LFC, Dave Will Design were commissioned to act as Art Directors, with the brief of finding four other incredible artists from around the world who were LFC supporters, whist also being highly skilled creatives. The work would be shared across all LFC Official social accounts, including Facebook (32 million followers), Instagram (13 million followers) and Twitter (11 million followers)
We scouted the world for LFC supporting artists and were delighted to work with Dan Leydon (Ireland), Barrilete Cosmico (Mexico), Dian Qamajaya (Hong Kong), Wiskie (Indonesia), Marinoff (Slovakia) and Mohamed Ghomemi (Egypt) throughout the 2018/19 season. As overseers of the project, we briefed each artist on creating visuals for specific games and offered art direction throughout the design process. We also took part ourselves as the design team representing England. The club selected key games and we did the rest, coming up with ideas based around the themes discussed in the This Means More project.
Central to the project was the feeling of how us, as fans feel in the build up to each game. Plenty of other clubs produce illustrated match promos, but this project was less about the big name players and more about telling stories from the fans perspective. Those feelings of pride, bragging rights, support for the club, family, friendships and what it all means to us as a group of fans were woven into each design. Featuring artists from around the world also gave us the chance to share some insight into how the worldwide fan base perceives each fixture, which gave the project a fresh twist on the idea of pre-match graphics.