The Allez, Allez, Allez illustrated LFC postcard collection


The Allez, Allez, Allez illustrated LFC postcard collection

from 55.00

LFC postcards are back!!!

Regular customers will recall previous LFC Postcard sets have captured the memories of the 13/14 season, the career of Steven Gerrard and Jamie Carragher and more. The series is finally back, to celebrate the European Cup win by the Mighty Reds as Liverpool beat Tottenham to win the trophy for a 6th time!

Each postcard has been lovingly designed and illustrated by Dave Will, a lifelong Liverpool supporter, based in Liverpool. Dave is a freelance designer and is fortunate enough to count LFC as one of his regular clients, along with the likes of BT Sport, the Bundesliga and the ECB.

The officially licensed postcard set includes:

  • 14 illustrated double sided postcards, each one based on a game on the road to glory. From PSG, Napoli and Red Star in the group stages, to Bayern, Porto and Barcelona in the knockouts and then finally the final v Spurs in Madrid.

  • The reverse of each postcard features match details, team line ups, scorers etc to act as a memento of the journey.

  • The set also includes 2 additional postcards. A certificate of authenticity and a Road to the Final postcard that lists every game, goal and result.

  • Each set is presented in a protective sleeve that will keep your postcards in perfect condition if you choose to store them somewhere safe. Postcards also look great framed as a set (but ill leave that bit up to you!).

Prices start at £55 for UK based customers. Prices include postage so the cost increases if you are based outside the UK to cover the additional cost of postage. Please select the correct shipping option from the drop-down menu. Incorrect postage selection will result in your order being rejected.

PLEASE NOTE: This is a pre-order. By clicking the buy button, you are paying up front for the product and ensuring you are guaranteed the item when it is released. The product will aim to be shipped out mid-August (The postcards are ready to go but the gift boxes are still in production).

Orders are non-refundable.

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The thinking behind the designs…

The LFC Postcard collection features 16 individually designed postcards that tell the story of the clubs 2018/19 Champions League journey. Designed in the style of old travel postcards, each one has been carefully created to evoke memories from the match combined with something related to the games location. From the Liverbuildings of Liverpool, to the Eiffel Tower of Paris and the stained glass of Barcelonas Sagrada Família, the collection could easily be mistaken for a series of holiday postcards, but on closer inspection each one tells the story of an incredible European season.

Each design was extensively researched, carefully planned and lovingly illustrated. Some of the references included are more obvious than others, so there are spoilers below that give you an insight into how each design came together, the themes included and how it fits into the narrative of the season. But if youd rather just work it out for yourself, scroll up, place your order and wait for the finished set to land through your letterbox!

Matchday 1 - LFC v PSG

1. LFC-v-PSG.jpg

The visit of PSG on Matchday One set the tone for the topsy turvy Champions League campaign ahead. The Reds went 2-0 up in 36 minutes before surrendering their lead as PSG drew level with just 7 minutes to go. Roberto Firmino started the game on the bench due to an eye injury suffered in a previous game vs Spurs, so when he popped up with a 91st minute winner, Anfield erupted. Holding one hand to his eye in celebration, Bobby produced an iconic moment that will forever be remembered in relation to this game.

The first postcard in the series is designed in the style of a vintage postcard, welcoming visitors to the great city of Liverpool. It features Firmino's eye-patch celebration, plus a map of the city in the background to put the game into context. The faux ink stamp contains the details of the game (final score, date the fixture was played on) and is designed to look a little similar to the classic eye test performed by opticians.

Matchday 2 - Napoli v LFC

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After the drama of PSG, the task got no easier as Liverpool traveled to Naples on Matchday 2. The game followed on from two meetings against Chelsea which saw the Reds knocked out of the League Cup and then draw at Stamford Bridge in the league. The media and fans alike felt like Liverpool werent performing to their peak compared to the previous season, so after a dismal showing against Napoli, the Reds were left disappointed as Insigne scored a late winner for the Italian side. Andy Robertson and Trent Alexander-Arnold have both since said this was the worst team performance of the season as the team struggled to create chances and looked leggy in midfield.

The design of the card is based on the flag of Italy, using the same 3 colours throughout. There is a very obvious link to the cult class movie the Italian Job as the LFC branded Mini Cooper is kicked out of the country by the map of Italy, often referred to as The Boot. At the top of the postcard, Mount Vesuvius can be seen in the distance, the famous volcano that sits just outside of Naples and was responsible for the disaster that Pompeii is famous for. The ink stamp again shows the final score of the game and the date of the fixture, which is a device used throughout the postcard series.

Matchday 3 - LFC v Red Star

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It was important for Liverpool to get their European campaign back on track and the visit of Red Star proved to be the perfect opportunity to do so. The Reds were still undefeated in the league and a fairly routine win saw them pick up three valuable points in their European Cup quest. For many, this game was the first time Fabinho really excelled as a deep lying midfielder for Jurgen Klopp's side as he effortlessly nicked the ball in midfield and sprang many attacks from his central position on the pitch. In addition to his man of the match performance, the front three all got on the scoresheet and there were signs that Liverpool were getting back to their best.

Iconic Liverpool based band The Beatles proved the inspiration for this design, with LFCs own Fab Four as the main attraction. The postcard was designed too loosely mimic old Beatles posters and the combination of text and blocks of colour gives it a 60s kind of feel.

Matchday 4 - Red Star v LFC


On paper, the games against Red Star should have been the easiest in the group, but nothing was further from the truth as the Reds fell to a 2-0 defeat on a difficult night in Belgrade. The stadium atmosphere was electric and the tunnel itself, dubbed the terrifying tunnel by local media caught the attention of the English press.

The design is based on that tunnel, featuring a disappointed set of players and manager, to make the point that the current European adventure is in danger of ending prematurely but there is still a chink of light in their quest for glory as group qualification is still mathematically possible.

Matchday 5 - PSG v LFC

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With two games to go in Group C Liverpool were somehow joint top on 6pts alongside Napoli, 1 point ahead of PSG with Red Star on 3 points. With Napoli facing Red Star, it felt vital that the Reds picked up at least a point away in Paris to keep qualification hopes alive and keep pace with the pack. However, it proved to be a difficult night against the French champions who raced into a 2-0 lead before a James Milner penalty brought the game back to 2-1 by half time. The Reds couldnt find that second goal and ended the night 3rd in the group table, with Napoli on 9pts after their 3-1 win over Red Star and PSG moving into 2nd place with 8 points.

As the postcard says, the Reds hopes were in the balance after another European defeat, as represented by the LFC player doing his tightrope walk from the iconic Eiffel Tower.

Matchday 6 - LFC v Napoli

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Never one to take the easy route, Liverpools quest for qualification from Group C came down to the final game at home to Napoli. Knowing that a 1-0 win was enough to qualify, Liverpool set out to win the game and keep a clean sheet. A goal from Mo Salah mid-way through the first half settled the nerves and the tie was finely balanced until the last minute of the game, when the ball fell to Napoli forward Arkadiusz Milik who only had the goalkeeper to beat. An equaliser at that stage would surely knock Liverpool out and send Napoli through, but the Reds goalkeeper Alisson Becker stood tall, spread himself and deflected the ball away to safety. That proved to be a pivotal moment for the side and the eventual glory in Madrid would not have been possible without that save.

With the game being played in Liverpool, another design based on the City of Liverpool was required. The perfect fit came in the form of a reference to the Giants Spectacular, which visited Liverpool on three separate occasions. If you’re unfamiliar with the event, you can read more about it here. It essentially involves huge puppets that walk around the city telling a story over the course of 2-3 days and its been a huge hit in the city since its first performance in 2012.

The save from Alisson was giant in its very nature, and the idea of a huge goalkeeper filling the Anfield net felt like the perfect concept for this postcard.

Last 16 - First Leg - LFC v Bayern Munich

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Liverpool were draw against German giants Bayern Munich aftre qualifying from Group C in 2nd place. With the First Leg at Anfield, many predicted that the Reds needed a win to take something with them into Munich for the Second Leg. Despite some good chances in the first half, the Reds couldnt find a breakthrough and the game ended 0-0. Reaction was mixed, with some disappointed not to win the game while others seemed pleased with denying Bayern a potentially vital away goal. The league form was still strong, with City and Liverpool neck and neck for the title so it was fair to say that the team could go to Munich confident of getting a result.


The design for this postcard was tricky, with no goals and no notable moments to focus on. Again, it was important to give the postcard a Liverpool theme with the game being played at Anfield, in keeping with the theme of the set. The fact that it was a shut out at both ends reminded me of the famous Shankly gates of Anfield, so an illustration was created that showed the gates protecting the goal to symbolise how the path to goal was blocked for both sides.

Last 16 - Second Leg - Bayern Munich v LFC


On a glorious night for Liverpool, and in particular Jurgen Klopp, the Reds swept aside German giants Bayern Munich with a display that resonated around Europe. The standout moment was the first goal, scored by Sadio Mane after a superb long ball from Virgil van Dijk set him on his way. But it was Mane that made the impossible look easy, twisting and turning on the edge of the Bayern box to throw the goalkepper the wrong way as he coolly slotted home the opening goal.

This design takes its inspiration from the gothic architecture of medieval Bavaria, illustrating Manes opener in the 3 stages of its execution, from the turn, to the finish, to the celebration. The 3 diamonds are a nod to the flag of Bavaria.

Quarter Final - First Leg - LFC v Porto


LFC were drawn against Porto for the second year running in the knockout stages of the Champions League. In 2018 they beat them 5-0 away and drew 0-0 at home, so many expected the tie to be straight forward for Liverpool. As it turned out, it was one of the easier games in the run to the final, with the Reds dispatching with the Portuguese giants 2-0 thanks to goals from Keita and Firmino.

The postcard was once again themed to the City of Liverpool due to the location of the game being at home, and there is nothing more synonymous with Liverpool than the famous Liverbird. The two giant sculptures sit proudly on top of the Liverbuilding and make up part of the cities iconic waterfront skyline. In the design for this postcard, I imagined how it would look if one of the Liverbirds was replaced by a dragon, the mascot of Porto in a mythical battle between the two creatures.

Quarter Final - Second Leg - Porto v LFC

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Going away to Porto, the Reds knew that anything more than a loss would send them through to the semi finals. On a brilliant night for Klopps boys, the Reds ran out 4-1 winners with the game rarely looking in doubt. The front 3 all got on the scoresheet, as did Virgil van Dijk. It sent Liverpool through to the Champions League semi final for the second year in a row, where they would face tournament favourites Barcelona.

For this postcards design, I wanted to create something that was unequivocally Porto themed. Anyone who has ever visited the city will be familiar with their rich history of Azulejos. Dotted all over Porto are these hand painted tiles that can be seen in a variety of colours but are most commonly blue. They are prominent across the walls of the Campanha Railway Station in Porto as well as adorning houses, shops and roadsides all over the city. I replicated the style of the blue Azulejos tiles to show the four main men from the win in Porto.

Semi Final - First Leg - Barcelona v LFC

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The Reds faced Barcelona over two legs, with the prospect of a very winnable Champions League final on the horizon where they could play the winners of Spurs and Ajax.

Despite a good performance with a few real chances to score a vital away goal, the lads were undone by a Messi masterclass. An early goal from Suarez gave Barca the lead, followed by a fortunate tap in for Messi after the ball came back off the bar but it was in the 82nd minute that Messi wove his magic and put the game to bed (or so he thought!). His curling freekick was perfect and Alisson in goal was helpless to stop it. Liverpool had been beaten, not scored an away goal and had a mountain to climb during the return leg at Anfield (Spoiler: They climbed it!)

Its always tough to create designs for postcards based on losses, but when researching the city of Barcelona, the stained glass windows at the famous Sagrada Familia really stood out. I tried to re-create something similar, picking out moments from the game to create a design that had its roots in Catalunya but with enough matchday references to remind us of the events of that night in the Camp Nou.

Semi Final - Second Leg - LFC v Barcelona

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If youve read this far, I probably dont need to remind you what happened next.

On probably the best comeback in the history of Liverpool Football Club, if not the European Cup itself, Liverpool overturned the 3-0 deficit without Mo Salah, Roberto Firmino or Naby Keita in the side. Two goals each from half time sub Gini Wijdnaldum and Sir Divock of Origi gave Liverpool a 4-0 win, sending Barcelona home empty handed and sending Liverpool through to their second Champions League final in two years.

As inspiration for this design, I focused on the goalscoring heroics of Gini and Origi. Reading through the lyrics of some of the most popular Anfield chants and songs, I was captured by the line


We had dreams and songs to sing, Of the glory round the fields of Anfield Road.

So I started jotting down ideas that connected Anfield Road, the city of Liverpool and the 4 goals scored. Eventually, I settled on the design you can see here, that shows the goalscorers from the game celebrating in turn as they cross A̶b̶b̶e̶y̶ Anfield Road. (While Abbey Rd itself isnt actually in Liverpool, a little artistic license was used to make the idea work!)

The Champions League Final - Spurs v LFC


For the second year in a row, Liverpool found themselves in the Champions League final, but this time they went into the game as favourites. The opposition was Tottenham Hotspur, a very good side, but if both teams played to their potential then Liverpool should be too strong for Spurs.

The Reds got a dream start, with Mane forcing a handball and Salah converting the resulting penalty in the first 2 minutes of the game. Substitute Divock Origi came on to seal the match with a goal in the 87th minute as the club secured their Sixth European Cup.


In truth, the game itself wasn’t a classic. The humid conditions didn’t help, plus the fact there was a 3 week break after the end of the league campaign resulting in both sides looking sluggish. But the fact it was an all English final, with the European Cup to play for was the inspiration for this design. The 23 man LFC squad can be seen to make up the red parts of the flag of St George, with the Spurs players making up the white parts of the design. The typography is rooted in Madrid culture, with a colour scheme that hints towards the look and feel of the city. The Plaza Felipe II square in Madrid is shown with an LFC banner hanging off it as a reference to the incredible BOSS night event that took place before the game.

Six time Champions

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After Jordan Henderson lifted the European Cup for the clubs sixth time, he joined an illustratious list of past club captains to do the same. Emlyn Hughes in 1977 and 78, Graeme Souness in 1981, Phil Thompson in 1984 and Steven Gerrard in 2005 had all previously won Europe’s premier competition whilst captaining the Reds. The final illustration in the set celebrates this history with a fictional group shot of the five successful captains.

Please Note: All postcard imagery shown above is TM and Copyright of Liverpool Football Club & Athletics Grounds Ltd and Dave Will Design Ltd. It is forbidden to display this work publicly (including online), create derivative works based upon it and distribute copies to others for sale, rent, lease, or lending without permission.