This Means More for Liverpool FC

This Means More is Liverpool Football Clubs mission statement for the 2018/19 season. We were approached by the club to create a project that would be shared online with the aim of promoting the messages of the This Means More campaign in a way that would relate to their worldwide fan base. Working closely with the social media team at LFC, Dave Will Design were commissioned to act as Art Directors, with the brief of finding four other incredible artists from around the world who were LFC supporters, whist also being highly skilled creatives. The work would be shared across all LFC Official social accounts, including Facebook (32 million followers), Instagram (13 million followers) and Twitter (11 million followers)

We scouted the world for LFC supporting artists and were delighted to work with Dan Leydon (Ireland), Barrilete Cosmico (Mexico), Dian Qamajaya (Hong Kong), Wiskie (Indonesia), Marinoff (Slovakia) and Mohamed Ghomemi (Egypt) throughout the 2018/19 season. As overseers of the project, we briefed each artist on creating visuals for specific games and offered art direction throughout the design process. We also took part ourselves as the design team representing England. The club selected key games and we did the rest, coming up with ideas based around the themes discussed in the This Means More project.

Central to the project was the feeling of how us, as fans feel in the build up to each game. Plenty of other clubs produce illustrated match promos, but this project was less about the big name players and more about telling stories from the fans perspective. Those feelings of pride, bragging rights, support for the club, family, friendships and what it all means to us as a group of fans were woven into each design. Featuring artists from around the world also gave us the chance to share some insight into how the worldwide fan base perceives each fixture, which gave the project a fresh twist on the idea of pre-match graphics.

LFC v Man Utd   The two sides met at Anfield in the first of the This Means More (TMM) graphics. With United suffering from a poor season and Jose Mourinho on the brink of the sack, the fixture wasnt its usual top of the table clash. So instead, the graphic focused on the feelings of local pride that the match evokes. The Tale of Two Cities concept told the story of two industrial cities that probably have more in common than either side would wish to admit. This was designed by myself.

LFC v Man Utd

The two sides met at Anfield in the first of the This Means More (TMM) graphics. With United suffering from a poor season and Jose Mourinho on the brink of the sack, the fixture wasnt its usual top of the table clash. So instead, the graphic focused on the feelings of local pride that the match evokes. The Tale of Two Cities concept told the story of two industrial cities that probably have more in common than either side would wish to admit. This was designed by myself.

Man City v LFC   The second graphic in the series was used in the build up to one of the most anticipated fixtures in the 2018/19 calendar. Liverpool traveled to Man City, with both teams enjoying a stellar season. Barrilete Cosmico produced this piece, with art direction from myself. The design focused on the idea that despite this being an away match, the Reds would go into the fixture with the full support of the traveling Kop behind them.

Man City v LFC

The second graphic in the series was used in the build up to one of the most anticipated fixtures in the 2018/19 calendar. Liverpool traveled to Man City, with both teams enjoying a stellar season. Barrilete Cosmico produced this piece, with art direction from myself. The design focused on the idea that despite this being an away match, the Reds would go into the fixture with the full support of the traveling Kop behind them.

LFC v Arsenal   As Liverpool’s impressive season continued, Arsenal came to Anfield in a match that ended 5-1 to the home side. Dan Leydon illustrated this piece, which was based around the idea of the Anfield crowd being the 12th man as the supporters aimed to urge the LFC players on to victory in this crunch encounter.

LFC v Arsenal

As Liverpool’s impressive season continued, Arsenal came to Anfield in a match that ended 5-1 to the home side. Dan Leydon illustrated this piece, which was based around the idea of the Anfield crowd being the 12th man as the supporters aimed to urge the LFC players on to victory in this crunch encounter.

 
Wolves v LFC (FA Cup 3rd Round)   Liverpool’s FA cup run started (and ended) with an away fixture at high-flying Wolves. With the league being top priority, the Reds played a slightly weaker side and were punished, being knocked out of the tournament. This illustration was used in the build up to the match and was created by Dian Qamajaya, with art direction by myself. The concept featured numerous iconic moments from previous FA Cup runs in the clubs history, featuring legends such as Ian Rush, Steven Gerrard and Luis Suarez.

Wolves v LFC (FA Cup 3rd Round)

Liverpool’s FA cup run started (and ended) with an away fixture at high-flying Wolves. With the league being top priority, the Reds played a slightly weaker side and were punished, being knocked out of the tournament. This illustration was used in the build up to the match and was created by Dian Qamajaya, with art direction by myself. The concept featured numerous iconic moments from previous FA Cup runs in the clubs history, featuring legends such as Ian Rush, Steven Gerrard and Luis Suarez.

Man Utd v LFC   By the time the two clubs met again in the league, Jose Mourinho had been sacked and the United team were revitalized under caretaker manager Ole Gunnar Solksjaer. Liverpool traveled to Old Trafford, desperate for the 3 points to keep their title challenge on track. Dan Leydon created this piece, inspired by the idea that being a Liverpool supporter is in our DNA, no matter what your gender, race, age or background is, we are all linked by that common thread. His clever use of the scarf in the form of a DNA strand conveyed that message in a smart yet simple way.

Man Utd v LFC

By the time the two clubs met again in the league, Jose Mourinho had been sacked and the United team were revitalized under caretaker manager Ole Gunnar Solksjaer. Liverpool traveled to Old Trafford, desperate for the 3 points to keep their title challenge on track. Dan Leydon created this piece, inspired by the idea that being a Liverpool supporter is in our DNA, no matter what your gender, race, age or background is, we are all linked by that common thread. His clever use of the scarf in the form of a DNA strand conveyed that message in a smart yet simple way.

Bayern Munich v LFC (Champions League, 2nd leg)   Liverpool and Bayern both have a rich history of European Cup wins, with both sides having won the competition 5 times. This piece explored that stat and in the build up to their crunch 2nd leg encounter in Munich, it posed the question of who will progress and take another giant step towards a potential sixth title. It was designed by myself.

Bayern Munich v LFC (Champions League, 2nd leg)

Liverpool and Bayern both have a rich history of European Cup wins, with both sides having won the competition 5 times. This piece explored that stat and in the build up to their crunch 2nd leg encounter in Munich, it posed the question of who will progress and take another giant step towards a potential sixth title. It was designed by myself.

Porto v LFC (Champions League Quarter Finals, 2nd Leg)   The Allez, Allez, Allez chant became the clubs unofficial European anthem during their run to the Champions League final in 2018. The chant was first noticed by many fans during the Reds away game at Porto in 2018. The fans who wrote the lyrics to the chant were inspired by seeing Porto fans on Youtube singing their own version of the song to the same tune. Due to those links to Porto, this piece celebrates the song, and the players who are consistently performing on the biggest stage of all.  This piece was illustrated by Wiskie, from Indonesia with art direction by myself.

Porto v LFC (Champions League Quarter Finals, 2nd Leg)

The Allez, Allez, Allez chant became the clubs unofficial European anthem during their run to the Champions League final in 2018. The chant was first noticed by many fans during the Reds away game at Porto in 2018. The fans who wrote the lyrics to the chant were inspired by seeing Porto fans on Youtube singing their own version of the song to the same tune. Due to those links to Porto, this piece celebrates the song, and the players who are consistently performing on the biggest stage of all.

This piece was illustrated by Wiskie, from Indonesia with art direction by myself.

LFC v Huddersfield   The title challenge showed no signs of letting up, with Man City and Liverpool winning games on a consistent basis unlike anything the Premier League has ever seen. The next game in the series focused on the visit of Huddersfield Town. We decided to look at the link between the supporters and the players through the vast amount of songs and chants that have proved popular at Anfield this season.  Dan Leydon illustrated this piece, with direction from myself that aimed to create faux album covers, each dedicated to a different player chant from the stands.

LFC v Huddersfield

The title challenge showed no signs of letting up, with Man City and Liverpool winning games on a consistent basis unlike anything the Premier League has ever seen. The next game in the series focused on the visit of Huddersfield Town. We decided to look at the link between the supporters and the players through the vast amount of songs and chants that have proved popular at Anfield this season.

Dan Leydon illustrated this piece, with direction from myself that aimed to create faux album covers, each dedicated to a different player chant from the stands.

Tottenham v Liverpool (Champions League Final)   The all English final saw Liverpool face Spurs in Madrid for the biggest prize of them all. Wiskie created this piece, that focused on the sheer joy of the supporters who traveled to Madrid in their thousands, many without tickets but desperate to soak in the atmosphere of the day.  This piece was illustrated by Wiskie, from Indonesia with art direction by myself.

Tottenham v Liverpool (Champions League Final)

The all English final saw Liverpool face Spurs in Madrid for the biggest prize of them all. Wiskie created this piece, that focused on the sheer joy of the supporters who traveled to Madrid in their thousands, many without tickets but desperate to soak in the atmosphere of the day.

This piece was illustrated by Wiskie, from Indonesia with art direction by myself.

After the success in Madrid, the 5 times trophy was due an update and Matic produced the goods!  This piece was illustrated by Marinoff, from Slovenia with art direction by myself.

After the success in Madrid, the 5 times trophy was due an update and Matic produced the goods!

This piece was illustrated by Marinoff, from Slovenia with art direction by myself.

Bob Paisley ’ s 100th Anniversary   Deviating from the illustration based pattern of the project so far, the club asked me to produce a one-off piece that was used to celebrate the 100th anniversary of Bob Paisley’s birth. Paisley is still LFC’s most successful manager of all time and the game against Crystal Palace in Jan 2019 was a match dedicated to his memory. This graphic aimed to get across the notion that Bob was a player and manager for the club and his honours list could be seen through all of the trophies he won displayed as white icons around his name.

Bob Paisleys 100th Anniversary

Deviating from the illustration based pattern of the project so far, the club asked me to produce a one-off piece that was used to celebrate the 100th anniversary of Bob Paisley’s birth. Paisley is still LFC’s most successful manager of all time and the game against Crystal Palace in Jan 2019 was a match dedicated to his memory. This graphic aimed to get across the notion that Bob was a player and manager for the club and his honours list could be seen through all of the trophies he won displayed as white icons around his name.

Everton v LFC   The Merseyside Derby is one of the biggest local derbies in world football. Often described as the Friendly Derby, the fixture has maybe lost some of that good feeling in recent years but it is still a day when the odd Red and Blue fan can be seen watching the game side by side. Barrilete Cosmico created this piece, that contrasted the fierce rivalry on the pitch with the mixed group of supporters who are cheering on their heroes.

Everton v LFC

The Merseyside Derby is one of the biggest local derbies in world football. Often described as the Friendly Derby, the fixture has maybe lost some of that good feeling in recent years but it is still a day when the odd Red and Blue fan can be seen watching the game side by side. Barrilete Cosmico created this piece, that contrasted the fierce rivalry on the pitch with the mixed group of supporters who are cheering on their heroes.

LFC v Porto (Champions League Quarter Finals, 1st Leg)   Liverpool drew Porto in the next round of the Champions League, and Ivan (Barrilete Cosmico) was on hand to create a brilliant piece to celebrate the first leg at Anfield.  The piece shows Roberto Firmino bearing down on the Porto keeper, with the full force of the Kop behind him.

LFC v Porto (Champions League Quarter Finals, 1st Leg)

Liverpool drew Porto in the next round of the Champions League, and Ivan (Barrilete Cosmico) was on hand to create a brilliant piece to celebrate the first leg at Anfield.

The piece shows Roberto Firmino bearing down on the Porto keeper, with the full force of the Kop behind him.

Barcelona v LFC (Champions League Semi Final, 1st Leg)   Going into the game v Barcelona, the club had never felt so unified. The players, staff and supporters were together as one. The playing squad evoked a real feeling of solidarity, with players looking like they really love being together on and off the pitch. The issues that divided the fan base in past seasons were gone and the staff look like a well oiled machine. So the graphic for the game v Barca tried to get this message across as the 3 parts of the club (players, staff, fans) were united in their quest for glory.  This piece was created by myself.

Barcelona v LFC (Champions League Semi Final, 1st Leg)

Going into the game v Barcelona, the club had never felt so unified. The players, staff and supporters were together as one. The playing squad evoked a real feeling of solidarity, with players looking like they really love being together on and off the pitch. The issues that divided the fan base in past seasons were gone and the staff look like a well oiled machine. So the graphic for the game v Barca tried to get this message across as the 3 parts of the club (players, staff, fans) were united in their quest for glory.

This piece was created by myself.

LFC v Wolves   The league season drew to a close with a home game against Wolves. The league title was still mathematically possible, but the Reds would need City to drop points vs Brighton whilst winning their own game at Anfield. In the end, it wasnt to be, but this illustration was released pre-game and aimed to convey the message that this has been an incredible season, packed full of great moments so no matter what happened on that final day, the message is clear, WE ARE LIVERPOOL, THIS MEANS MORE.  This piece was illustrated by Ivan, from Mexico with art direction by myself.

LFC v Wolves

The league season drew to a close with a home game against Wolves. The league title was still mathematically possible, but the Reds would need City to drop points vs Brighton whilst winning their own game at Anfield. In the end, it wasnt to be, but this illustration was released pre-game and aimed to convey the message that this has been an incredible season, packed full of great moments so no matter what happened on that final day, the message is clear, WE ARE LIVERPOOL, THIS MEANS MORE.

This piece was illustrated by Ivan, from Mexico with art direction by myself.

Following on from the trophy win, the club toured the city of Liverpool on an open top bus, proudly displaying the trophy to in excess of 750,000 supporters. This piece was created following that day to celebrate the man who was responsible for turning doubters into believers.    This piece was created by myself.

Following on from the trophy win, the club toured the city of Liverpool on an open top bus, proudly displaying the trophy to in excess of 750,000 supporters. This piece was created following that day to celebrate the man who was responsible for turning doubters into believers.

This piece was created by myself.

LFC V Bayern Munich (Champions League)   Liverpool were drawn against Bayern Munich in the Round of 16 which saw the German giants visit Anfield for the first leg. This piece was based around the feelings you get as a fan when you walk up the steps into the stadium on a European Night. That feeling is hard to describe, but nothing beats Anfield on European nights and the sights, smells and sounds that greet fans as they walk up the steps to their seats is a magical experience that everyone should enjoy at least once in their lifetime!

LFC V Bayern Munich (Champions League)

Liverpool were drawn against Bayern Munich in the Round of 16 which saw the German giants visit Anfield for the first leg. This piece was based around the feelings you get as a fan when you walk up the steps into the stadium on a European Night. That feeling is hard to describe, but nothing beats Anfield on European nights and the sights, smells and sounds that greet fans as they walk up the steps to their seats is a magical experience that everyone should enjoy at least once in their lifetime!

LFC v Burnley   In any other season, a home game vs Burnley would probably not be greeting with as much anticipation as it did this season. The Reds, now 4 points behind Man City with a game in-hand to play, knew that a win was their only option. In the build up to the game, Jurgen Klopp sent out a rallying cry for supporters to get an early night the day before and ensure that the atmosphere was at its very best for the lunchtime Sunday kick off. Mohamed Ghonmei created this piece that focused on the Anfield crowd, who bring banners and flags to every game in support of the team.

LFC v Burnley

In any other season, a home game vs Burnley would probably not be greeting with as much anticipation as it did this season. The Reds, now 4 points behind Man City with a game in-hand to play, knew that a win was their only option. In the build up to the game, Jurgen Klopp sent out a rallying cry for supporters to get an early night the day before and ensure that the atmosphere was at its very best for the lunchtime Sunday kick off. Mohamed Ghonmei created this piece that focused on the Anfield crowd, who bring banners and flags to every game in support of the team.

LFC v Chelsea   In a slight twist to the usual format, the piece for the game vs Chelsea was released after the match, rather than before. It celebrated 200 games under Klopp. The illustration shows the journey Jurgen has taken so far, with illustrations to represent some of the highlights. The path makes out the subtle shape of the number 200.  This piece was illustrated by Marinoff, from Slovenia with art direction by myself.

LFC v Chelsea

In a slight twist to the usual format, the piece for the game vs Chelsea was released after the match, rather than before. It celebrated 200 games under Klopp. The illustration shows the journey Jurgen has taken so far, with illustrations to represent some of the highlights. The path makes out the subtle shape of the number 200.

This piece was illustrated by Marinoff, from Slovenia with art direction by myself.

LFC v Barcelona (Champions League Semi Final, 2nd Leg)   After a disappointing 3-0 loss in the Camp Nou, the Reds had an almost impossible task in the return leg. However, if anyone can pull of a comeback, its Liverpool Football Club.  This graphic focused on some of the previous big European nights that saw Liverpool claim victories in the toughest of knockout scenarios, including Gerrards winner v Olympiakos, Lovrens goal v Dortmund, McAllisters goal v Barcelona and the goals by Agger and Garcia in the big games vs Chelsea.  The message was that if LFC have done it in the past, they can do it again!  This piece was illustrated by Wiskie, from Indonesia with art direction by myself.

LFC v Barcelona (Champions League Semi Final, 2nd Leg)

After a disappointing 3-0 loss in the Camp Nou, the Reds had an almost impossible task in the return leg. However, if anyone can pull of a comeback, its Liverpool Football Club.

This graphic focused on some of the previous big European nights that saw Liverpool claim victories in the toughest of knockout scenarios, including Gerrards winner v Olympiakos, Lovrens goal v Dortmund, McAllisters goal v Barcelona and the goals by Agger and Garcia in the big games vs Chelsea.

The message was that if LFC have done it in the past, they can do it again!

This piece was illustrated by Wiskie, from Indonesia with art direction by myself.

Tottenham v Liverpool (Champions League Final)   In the build up to the final, we produced additional pieces of work that helped tell some of the stories that surrounded the game. One of the big narratives was the club going for their sixth European Cup. For the younger supporters in the fan base, it felt important to show them that this is a trophy with a rich history in Reds folklore, so Matic illustrated the previous 5 wins and the club captains who all lifted the trophy on each occasion.  This piece was illustrated by Marinoff, from Slovenia with art direction by myself.

Tottenham v Liverpool (Champions League Final)

In the build up to the final, we produced additional pieces of work that helped tell some of the stories that surrounded the game. One of the big narratives was the club going for their sixth European Cup. For the younger supporters in the fan base, it felt important to show them that this is a trophy with a rich history in Reds folklore, so Matic illustrated the previous 5 wins and the club captains who all lifted the trophy on each occasion.

This piece was illustrated by Marinoff, from Slovenia with art direction by myself.

Another reactionary piece to the win in Madrid saw Ivan produce this iconic graphic that featured the two goalscorers, the club captain and the standout performer Alisson as they lift the European Cup together in front of a packed stadium.  This piece was illustrated by Ivan, from Mexico with art direction by myself.

Another reactionary piece to the win in Madrid saw Ivan produce this iconic graphic that featured the two goalscorers, the club captain and the standout performer Alisson as they lift the European Cup together in front of a packed stadium.

This piece was illustrated by Ivan, from Mexico with art direction by myself.