Bundesliga Official Graphics
The Bundesliga, Germany’s top flight of professional football, commissioned us to create graphics for their social media pages throughout the 2018/19 season. Designs were prepped before or after games to focus on key moments, landmarks or special occasions.
All of the designs need to fall within the brand guidelines of the Bundesliga. Only the DFL font can be used and there are limitations on the use of backgrounds, colours and styles, which explains why a lot of the graphics follow a similar format. It can be creatively challenging to design something fresh each time that is still acceptable within the brand guidelines, but design limitations often only act to encourage greater creative solutions!