Player Illustrations for Manchester City

We were commissioned by the digital team at Manchester City to illustrate 23 players and manager Pep Guardiola in the form of playing cards. The work was to be used throughout the week in build up to the Manchester Derby. The illustrations were used across a wide range of departments including:

  • A one minute animation was created, using the work to build up to the match

  • The team was announced on social media using the playing card designs

  • The big screens around the stadium showed the illustrations on matchday

  • Large versions of the cards were printed, with fans encouraged to play Higher or Lower outside the ground on matchday

  • Goal GIFs and Substitution GIFs were created using the work to keep fans up to date with match action online

  • Intro graphics and endboards were added to every piece of video uploaded to the club Youtube channel in the build up to the game

  • Electronic screens around the club HQ used the work to promo the match, using it as a backdrop for interviews

  • The club social media channels used the work as header graphics for their Youtube/Facebook/Twitter pages

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Promo Animation

Taking my illustrations, the Manchester City digital team created this animation to promo the upcoming Manchester Derby that saw City defeat United 3-1. We created 24 illustrations of the full City squad and manager that were used across social media, in and around the ground on Matchday and throughout the clubs various departments in the build up to the game.
 

Individual Player Illustrations

 

Goal GIF

 

Team Starting XI

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Additional Creative Usages

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