DAVE WILL DESIGN

We were asked by London based sports agency, LiveWire Sport, to provide illustrated graphics for Italian giants Inter Milan. The aim was to help Inter announce new signings through the use of illustration. We were able to visualise new signings playing in the famous Inter Black and Blue, even before it had actually happened, offering a striking image that excited the fans and announced the news in a new and unusual way.

The images were used across the clubs social media channels to share the breaking news with their followers. Illustrations were often commissioned with only a few hours to spare, as is the nature of the football transfer world. The work was also translated into Chinese to appeal to the clubs massive following in the Far East.

Channel 4 are the official UK broadcasters of the Paralympic games. I was asked to illustrate various GB atheltes who were competing in the games as those illustrations where then animated by the team at That Lot.

2nd March 2017 is the 15th Anniversary of Dennis Bergkamp's sublime goal vs Newcastle that has been voted Arsenal's best ever. To celebrate the occasion, Eurosport commissioned me to illustrate a header image to accompany an article they wrote on that magnificent moment. The aim was to show the moment from Bergkamp's perspective, getting an insight into his mind as he goes through each stage of the goal in his mind before it had even happened.

The main event of UFC 202 saw Irish sensation Conor McGregor take on Nate Diaz for the second time in 12 months. Eir Sport, the top Irish broadcaster wanted to promote their coverage of the fight through their various social channels which includes Facebook, Instagram, Twitter and Snapchat. I was asked to create some snapchat filters on the theme of the fight for Eir Sports followers to use on the night. We also worked on a range of social graphics to promote the fight, including promo ads, quote graphics, stickers and geofilters.

As Euro 2016 drew to a close, Official Statistics Provider SOCAR commissioned me to produce a range of animated GIFs that told the story of the semi finals and the final through statistics. These 5 GIFS combined were viewed over 200,000 times on SOCAR's Facebook page.

Commissioned by Freuds, I was tasked with the role of illustrating the new Nike Mercurial Superfly V Football boots. Priced at £250, the lightweight material has been specifically engineered to produce the fastest football boot available. Currently worn by footballing superstar Cristiano Ronaldo, the Nike Mercurial Superfly V is the hottest boot around.

The International Champions Cup is contested each summer between the best clubs from Europe. One highlight of the tournament was the game between Liverpool and Barcelona at Wembley Stadium. The game held particular significance for Liverpool fans as it saw the return of club legend Luis Suarez who played against his old club for the first time since his move to Barcelona in 2014. I designed and illustrated a series of social media graphics to promote the fixture.

Each year, Four Four Two Australia publishes their Top 50 Aussies list to celebrate the best male and female players from Australia. I was asked to illustrate a double page spread for their cover story, featuring a range of players featured in the list.

Commissioned by Sport Media, I was asked to design the front and back cover wrap for the Official LFC Magazines 50th Edition.

The LA Galaxy matchday poster series is one of the most impressive in world football. Each matchday, they commission a different designer to produce a poster to help promote the game. At the end of the season, all of the posters are sold in postcard format and the money raised is donated to charity. I was asked to design a poster to advertise the Galaxt hosting the Seattle Sounders. The design feature Gio Dos Santos and Nicolas Lodeiro, the No10's from both sides who have been in sparkling form in recent weeks.

You can see the poster now on the LA Galaxy instagram page here

Commissioned by a social media agency, I was asked to illustrate 18 footballers who would all be making their debut at this summers European Championships. The illustrations were then added to an existing template and used for SOCARs #MakeYourDebut campaign which was an official sponsor of the UEFA Euro 2016 tournament.
 

For the third season in a row, I collaborated with Liverpool Football Club to produce the Official LFC Postcard series. A new design wascreated after every league match to capture the final score, highlighting notable events from the game to form a 38 card series for fans to collect.

Commissioned by BT Sport, the #ChampionsDraw campaign advertised live Champions League football on BT Sport. The illustration work was used by BT Sport across their social media platforms and encouraged fan engagement as well as promoting their services to new and existing customers.

Commissioned by an agency on behalf of Farah mensware. The stars of the home nations (Bale, Rooney, Lafferty, Long and Alli) competing in Euro 2016 were illustrated in Farah clothing to promote their #MatchReady social campaign. The final illustrations were toned down to actually reduce the likenesses as no official endorsement existed between the 2 parties.

Lunch with Legends is an events promotion that offers fans the opportunity to meet their heroes. They commissioned Dave Will Design to create a series of limited edition VIP passes as well as a one off poster to promote the event. The evening was held at the Hilton Hotel and reunited the some of the stars of the 1974 FA Cup winning Liverpool side that featured players including Kevin Keegan, Ray Clemence and Phil Thompson.

Book Cover design for a new publication, written by David Bevan, a Leicester City supporting journalist and produced by De Coubertin Books. Additional illustrations were produced to be used to promote the book on social media.

In June 2016 we were approached by BT Sport to offer design and consultancy services to their social media team. Working with them on a weekly basis, we have overhauled their visuals across their twitter, facebook and instagram feeds.

Following on from their record breaking rights deal with the Premier League, BT Sport share the broadcasting rights with Sky TV for the top flight of English football. Paying an average of £10m per game, BT Sport broadcast 42 live games per season.

In an effort to drive sales of the channel as well as raise awareness of their coverage, the BT Sport social media team plays a vital role in the promotion of these 42 fixtures. We worked with the social team to create a range of graphics that could be easily edited by the social media producers, even if they only had a basic understanding of photoshop.

The end result saw the creation of a full suite of matchday graphics, from fixtures and team line ups to goal alerts and full time scores. Each photoshop file could be easily edited by the team to create a graphic for any fixture. Files included over 100 layers ranging from club crests, stadium photography, BT Sport channel bugs, competition logos and more.

The style was so succesful that it was later applied to all of the European football that BT Sport broadcasts, so similar items were produced for the Bundesliga, Serie A, Ligue 1 and the Scottish Premier League.

Following on from the success of the black and white footballer illustrations produced for Ebury Books, Dave Will Design was again commissioned to create 2 colour spot illustrations for their latest book on cricket. 5 more stars of the game were created including W.G. Grace and Brian Lara.

The Official LFC Magazine commissioned us to illustrate a 4 page spread that told the story of Emre Can's incredible overhead kick, which was voted Goal of the Season. A full double page spread was designed, followed by an article that was accompanied by 2 spot illustrations.

Setanta Sports is the biggest sports broadcaster in Ireland. They commissioned Dave Will Design to work with them to help promote UFC 196. The event was broadcast live across Ireland, featuring their own Conor McGregor in the main event. Illustrations were used across Setanta's social media channels as well as being offered to fans as bespoke "snapchat filters" that fans could use to pledge their allegance to the UFC superstars.

The 2015 FA Cup Final was contested between Arsenal and Aston Villa at Wembley. The game was broadcast on two rival stations in the UK, BT Sport and ITV.  In an effort to draw viewers to their own platform, BT Sport commissioned us to create a range of illustrated Social Media promo's.

The Steven Gerrard Postcard Collection is an officially licensed set of 8 postcards, designed in 2015 to celebrate the career of the club's inspirational captain. Eight of the Number 8's best moments were illustrated in an attempt to capture some of the many iconic moments that Steven gave to the club and it's supporters.

To see the full project, visit my Behance portfolio page here

The LFC Postcard Series was a collection of 38 illustrated postcards, officially licensed by Liverpool Football Club. The set contained one postcard for every league game the Reds played during the 13/14 Premier League season.

The set proved to be immensely popular and was sold around to the world through the Dave Will Online Store.

To see the full set, visit my Behance page here

Crowd DNA are an insight and innovation business creating culturally informed commercial advantage across 25+ markets. They commissioned Dave Will Design to create an infographic, based on research they had conducted into how average sports fans used social media whilst watching the 2014 FIFA World Cup.

Ebury Book Publishing commissioned us to create 12 black and white piece of line art based on their list of some of the world's greatest football players. The illustrations were used as chapter headings for their new book, which has yet to be released.

See more details on my Behance portfolio page here

Make Us Dream was written as a diary of the 2013/14 Premier League season. A season in which Liverpool FC "almost" won the league following an incredible 38 games. Dave Will Design was commissioned by De Coubertin books to create the cover art and wrap design for the book, which was sold online across the world and stocked in bookshops including Waterstones and WH Smith.

FourFourTwo.com commissioned us to illustrate a set of fictional footballers to accompany their humourous guide to International squad numbers. You can see the full article here

Various graphics for the online sports site, Football.London. A combination of traditional graphic design work and bespoke illustration has been used to create transfer graphics, manager stats and even Spot the Ball social media graphics.